DRTY DRINKS

Long-term professional relationship with UK Hard Seltzer company DRTY that involved Creative Direction, Brand Direction, Design and Brand Consulting.

Initially commissioned to direct a new visual identity for DRTY’s social platforms during 2020; upon a successful launch I was given further responsibility and entrusted to oversee all branding across marketing and advertising including billboards, sponsored brand activations and bars at festivals, creative directing seasonal photoshoots - as well as rebranding the multipack packaging. This ongoing involvement led to creating DRTY’s Brand Bible.

In 2023, DRTY worked with agency Studio Juice to launch a nation-wide rebrand of the can itself as well as a refresh of the branding. I was brought in to consult on DRTY’s team to ensure an understanding of the design language and brand tone-of-voice.

Full Credits: Photography Charlie Edwards