Towards the end of 2020 I was keen to work on a new T-shirt campaign. We were deep into lockdown following the COVID pandemic and I was hungry to roll a new design out. Underground club music community and streaming platformKeep Hushreached out about collaborating on some merch for their new Merch Service initiative they were doing with the creatives in their network.
Inspired by the iconic 90’s dance hit ‘Let Me Be Your Fantasy’ by Baby D (you can check the single out below) that was one of my favourite tracks of all time; I wanted to base my tee round a typography lockup of the track title. Throughout lockdown I had also become completely gripped by The Witcher 3 video game on my Nintendo Switch. It had given me all the escapism I was craving while locked away. So I wanted to combine both elements and create a back design that played off the song title while leaning hard into Fantasy fiction tropes, depicting a range of stereotypical items usually encountered in fantasy video games.
The tee campaign went out for two weeks and closed in December 2020. Throughout the campaign I produced content to promote the product, namely some photos of myself wearing the tee - as well as animated versions of the design for social media.
