RICKI LAKE Bootleg T-SHIRT

Legendary 90's talk show host Ricki Lake came to me in a dream and told me to resurrect her name! 

I worked with print company Everpress to put out a one-off bootleg t-shirt of the forgotten iconic logo from the famous TV show. There was a huge surge in demand for the t-shirt following the first-edition run so in Summer 2019 I re-launched the campaign for a second run. Things got very meta when Ricki Lake herself liked one of the posts relating to the bootleg tee.